Hi Wei and Bart –

Below you will find the proposed strategy based on your executive summary.

Facebook and Instagram Advertising

1. Setup – $5000.00
   1. Create any ad visuals – up to 10 to test
   2. Create Ad Copy and CTAs – up to 10 to test
   3. Set up Ads – up to six total initially
   4. Admin
      1. Gain access to all needed assets to include:
         1. Facebook Business Manager
         2. Facebook Ads Account
         3. WordPress Website
         4. Existing Assets – visual, email lists, any other relevant assets
2. Monthly Retainer ($4000.00) up to $40K in monthly ad spend
   1. Review Data
      1. Which Ads are converting?
         1. Visuals?
         2. Ad Copy?
         3. CTAs?
   2. Rework Ads as needed – new Ad copy, visuals etc
   3. Reporting
      1. report conversions and opportunities for improvement to client

Google Adwords Advertising

1. Setup – $1500.00
   1. Create Ad Copy and CTAs – up to 3 to test
   2. Set up account
      1. keyword pools
      2. tracking links
      3. all campaign assets
   3. Admin
      1. Gain access to all needed assets to include:
         1. Google Analytics
         2. Google Adwords Account
         3. Set up in MCC
         4. WordPress Website
         5. Existing Assets – visual, email lists, any other relevant assets
2. Monthly Retainer $1200 up to $12K in monthly ad spend
   1. Review Data
      1. Which Ads are converting?
         1. Ad Copy?
         2. CTAs?
   2. Rework Ads as needed – new Ad copy, etc
   3. Reporting
      1. report conversions and opportunities for improvement to client

Google Display Network Advertising

1. Setup – $2500.00
   1. Create any ad visuals – up to 6 to test
   2. Create Ad Copy and CTAs – up to 3 to test
   3. Set up Ads – up to six total initially
   4. Admin
      1. Gain access to all needed assets to include:
         1. Google Adwords Account
         2. Google Analytics
         3. Set up on MCC
         4. WordPress Website
         5. Existing Assets – visual, email lists, any other relevant assets
2. Monthly Retainer $2000 up to $20K in monthly ad spend
   1. Review Data
      1. Which Ads are converting?
         1. Visuals?
         2. Ad Copy?
         3. CTAs?
   2. Rework Ads as needed – new Ad copy, visuals etc
   3. Reporting
      1. report conversions and opportunities for improvement to client

LOCAL SEO

1. Setup – $4000.00
   1. Optimize Existing Website for On-Page SEO
   2. Optimize/Create Google Maps listings
   3. Create Content Marking Strategy
   4. Create Citation Building Strategy
   5. Create High-Level Link Building Strategy
   6. ID existing SEO opportunities and communicate to Client
2. Monthly Retainer ($3000.00)
   1. Implementation
      1. Implement Content Marketing Strategy
      2. Implement Citation Building Strategy
      3. Implement High-Level Link Building Strategy
   2. Reporting
      1. Monthly Reporting to Client of SEO progress
         1. keyword tracking progress
         2. organic traffic vs paid ad traffic
         3. conversion events

E-mail Marketing

1. Set up – 30 hours/ $3750- billed at $125/hour
   1. Advise on best platforms for client
   2. Set up basic autoresponder for email marketing purposes
   3. Set up basic forms for client email capture on website
   4. Set up proper list segmentation based on purchase behavior
   5. Creation of Indoctrination Series – 5 email series to intro new people to the brand and product
   6. Set up 1 post optin automation – no more than 5 hours allocated to this
   7. Integrate with WordPress website
2. Management – 15 hours/mth/$1875
   1. Creation of weekly email blasts with offers
      1. Copy and Visual creative
   2. Strategize wth client for new offers and opportunities for upsells
   3. Communicate with client email performance and conversion.