Healthcare marketing is a niche in the industry that requires patience and understanding from every angle when the campaign is delivered to the public. From the creative message to how the team members or call centers handle the incoming new patient phone calls when scheduling, it’s all extremely important and can often be a sensitive process. The company or practice may need to be extremely careful in their marketing approach to not deter the audience depending on the procedures or specialties involved. For example, certain medical procedures are gender specific while others may be elective and common. As the ad agency that specializes in medical, we are able to direct our clients based on these factors.