by Rain Storm | The Posts
Listener Loyalty To Radio Is Unmatched By Any Other...
by Rain Storm | The Posts
Tracking and Analytics for your Radio Advertising Campaign If you are managing your own direct response radio advertising campaign, it is imperative that you have a tracking service and analytic service to back up your strategy and investment. Without this, it’s like...
by Jessica Jones | The Posts
With Yelp, Open Table, Facebook, and all the other ways to spread a good review or more importantly a bad one – businesses in all categories have to be laser focused on customer service. Some are monitoring their reviews and sending offers out to convince those who...
by Jessica Jones | The Posts
In the excitement of reaching new people and bringing new customers through the door it can be easy for ad spends to run away from you. Be careful! It is possible to overspend and doing so carries with it a number of ill effects (apart from the obvious). As...
by Jessica Jones | The Posts
1. Bad Tracking Numbers Out loud, say “673-459-2948.” Then say, “800-455-6060.” Which is easier to remember? Do yourself and your bottom line a favor by choosing 800 numbers (if you can afford them) or pick the easiest repeater numbers you can find to ensure a...
by Jessica Jones | The Posts
Jessica discusses the personal relationship that is developed between the listener and radio station, explaining the bonds we form with a personality and what a P1 listener is. Transcript: Yeah. Every studies that’s ever been done shows that people develop a...
