by Rain Storm | Advertising, Direct Response, Internet, Media, Radio, The Posts
Anyone running a small business or marketing department has more options now than ever when it comes to planning an advertising budget. Recently, we’ve been asked, “Is radio advertising still effective?” When compared to internet, print, television, and event-based...
by Corrine Bibb | Advertising, Direct Response
Google has finally released Google Posts to the masses! Now that we all have access, we have been diving in to figure out how to use them, how to best utilize them, and where they are appearing in the SERPs. We will update this post with any new insights in the coming...
by Rain Storm | Advertising, Direct Response, Media, Radio
Advantages of Radio Advertising When it comes to an advertising campaign, there are various mediums at ones disposal to spread awareness. Seeing that different types of media create different impacts on one’s marketing strategies, it is important to bear in mind the...
by Corrine Bibb | Advertising, Direct Response
How long before the rest of the matches in this photo will ignite? It’s a good way to think about an emerging trend in business, including radio advertising sales.A recent article in INSIDE RADIO talked about new and emerging prospect categories for radio....
by Corrine Bibb | Advertising, Direct Response
the HOT List If it wasn’t for digital advertising revenue, the radio industry would be flat as a pancake.That’s the key headline from BIA/Kelsey’s 2017 Investing In Radio report, set for release on Tuesday morning (3/28).Online radio dollars are set to...
by Corrine Bibb | Advertising, Direct Response
By Chris CookeI mean, the most offensive thing your ad can sit alongside on the FM dial is that new David Guetta track, which is pretty offensive, but not a video from political extremists or groups promoting hate crimes and terrorism.A new B2B marketing campaign from...
