by Simon White | Jul 25, 2017 | Advertising, Direct Response, Internet, Media, Radio, The Posts
Anyone running a small business or marketing department has more options now than ever when it comes to planning an advertising budget. Recently, we’ve been asked, “Is radio advertising still effective?” When compared to internet, print, television, and event-based... 
by Corrine Bibb | Jul 11, 2017 | Advertising, Direct Response
Google has finally released Google Posts to the masses! Now that we all have access, we have been diving in to figure out how to use them, how to best utilize them, and where they are appearing in the SERPs. We will update this post with any new insights in the coming... by Simon White | May 30, 2017 | Advertising, Direct Response, Media, Radio
Advantages of Radio Advertising When it comes to an advertising campaign, there are various mediums at ones disposal to spread awareness. Seeing that different types of media create different impacts on one’s marketing strategies, it is important to bear in mind the... 
by Corrine Bibb | May 11, 2017 | Advertising, Radio
30 Years Later, Motel 6 and Tom Bodett Are Still Cranking Out the World’s Best Radio Ads BBDO’s Robin Fitzgerald picks her 3 favorite ads Among long-running advertising campaigns, few are as charming as Motel 6’s radio work featuring Tom Bodett as the folksy... 
by Corrine Bibb | May 11, 2017 | Advertising, Radio
Advertising Economy Entertainment Film News Google National News Pop Culture Tech News North America United States YouTube SHARE As a media producer with over seven years experience producing Web content, I have been able to find out the best practices to advertising... 
by Corrine Bibb | May 11, 2017 | Advertising, Direct Response
How long before the rest of the matches in this photo will ignite? It’s a good way to think about an emerging trend in business, including radio advertising sales. A recent article in INSIDE RADIO talked about new and emerging prospect categories for radio. There’s no...
