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Radio Industry Says Advertising On Air Is Safer Than Online – Airchecker

Radio Industry Says Advertising On Air Is Safer Than Online – Airchecker

by Corrine Bibb | Advertising, Direct Response

By Chris CookeI mean, the most offensive thing your ad can sit alongside on the FM dial is that new David Guetta track, which is pretty offensive, but not a video from political extremists or groups promoting hate crimes and terrorism.A new B2B marketing campaign from...
Digital audio advertising braces for growth

Digital audio advertising braces for growth

by Corrine Bibb | Advertising, Direct Response

Online radio advertising may see further growth opportunities yet According to a recent study conducted by Edison Research and audio ad exchange Triton Digital, digital audio listenership is up in 2017. Over 50% of the U.S. Adult population now streams digital audio...
As Google’s Ad Placement Pushes More Brands to Take Down their Adverts, Radio Advertising Seems More Appealing than Ever – Exaget

As Google’s Ad Placement Pushes More Brands to Take Down their Adverts, Radio Advertising Seems More Appealing than Ever – Exaget

by Corrine Bibb | Advertising, Direct Response

Google has recently plunged into crisis after many brands have pulled their adverts from its platform. Brands’ campaigns appeared alongside extremist YouTube videos, essentially getting brands to contribute funds to hate preachers, racists as well as terrorist...
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