by Jessica Jones | The Posts
As the race between Democrats and Republicans for control of the House gears up, many direct response advertisers find themselves wondering why they are suddenly struggling to achieve goals – failing to realize the impact politics has on their response. The primaries...
by Jessica Jones | Direct Response
Direct Response Radio vs. Branding There are 2 distinctly different styles of marketing and advertising: Branding (also known as “institutional advertising”) is designed to educate or create a certain emotion. Successful branding results in an “equity position” which...
by Jessica Jones | The Posts
Here, Jessica talks about the impact of Internet radio on advertisers and the agency industry. Many advertisers will be surprised to learn, those impacts are probably not what you think. Through the adoption of technology that enables people to listen to their...
by Jessica Jones | The Posts
Radio Radio is a major medium of focus for us here at Rainstorm Media Group! So we also have a much more comprehensive area of our website devoted to radio. here. User immersion in radio has proven it effective for advertisers of all types. The on-demand nature of the...
by Jessica Jones | The Posts
Jessica discusses the personal relationship that is developed between the listener and radio station, explaining the bonds we form with a personality and what a P1 listener is. Transcript: Yeah. Every studies that’s ever been done shows that people develop a...
