by Corrine Bibb | Advertising, Direct Response
Google has recently plunged into crisis after many brands have pulled their adverts from its platform. Brands’ campaigns appeared alongside extremist YouTube videos, essentially getting brands to contribute funds to hate preachers, racists as well as terrorist...
by Rain Storm | The Posts
Tracking and Analytics for your Radio Advertising Campaign If you are managing your own direct response radio advertising campaign, it is imperative that you have a tracking service and analytic service to back up your strategy and investment. Without this, it’s like...
by Jessica Jones | Direct Response
Direct Response Radio vs. Branding There are 2 distinctly different styles of marketing and advertising: Branding (also known as “institutional advertising”) is designed to educate or create a certain emotion. Successful branding results in an “equity position” which...
by Jessica Jones | The Posts
Here, Jessica talks about the impact of Internet radio on advertisers and the agency industry. Many advertisers will be surprised to learn, those impacts are probably not what you think. Through the adoption of technology that enables people to listen to their...
by Jessica Jones | The Posts
Radio Radio is a major medium of focus for us here at Rainstorm Media Group! So we also have a much more comprehensive area of our website devoted to radio. here. User immersion in radio has proven it effective for advertisers of all types. The on-demand nature of the...
by Jessica Jones | The Posts
Jessica discusses the personal relationship that is developed between the listener and radio station, explaining the bonds we form with a personality and what a P1 listener is. Transcript: Yeah. Every studies that’s ever been done shows that people develop a...
by Jessica Jones | The Posts
1. Bad Tracking Numbers Out loud, say “673-459-2948.” Then say, “800-455-6060.” Which is easier to remember? Do yourself and your bottom line a favor by choosing 800 numbers (if you can afford them) or pick the easiest repeater numbers you can find to ensure a...
by Jessica Jones | The Posts
In the excitement of reaching new people and bringing new customers through the door it can be easy for ad spends to run away from you. Be careful! It is possible to overspend and doing so carries with it a number of ill effects (apart from the obvious). As...
by Jessica Jones | The Posts
With Yelp, Open Table, Facebook, and all the other ways to spread a good review or more importantly a bad one – businesses in all categories have to be laser focused on customer service. Some are monitoring their reviews and sending offers out to convince those who...
by Jessica Jones | The Posts
Remember peanut butter and jelly sandwiches? If you haven’t had one recently – I highly recommend it along with the thought that this trip down memory lane might provoke for you. For me, I just had my first PB&J in…I honestly can’t recall how long it’s been. As I...
