In the excitement of reaching new people and bringing new customers through the door it can be easy for ad spends to run away from you.

Be careful! It is possible to overspend and doing so carries with it a number of ill effects (apart from the obvious).


As with many things in life, there is an efficiency curve. Spending twice as much money will not necessarily bring you twice as many leads.

Here Jessica points out those pitfalls and also offers up some ideas on how that money can be better spent!