Direct Response vs. Branding

There are 2 distinctly different styles of marketing and advertising: Branding (also known as “institutional advertising”) is designed to educate or create a certain emotion. Successful branding results in an “equity position” which instructs the future behavior of a...

Advertising Media

Radio Radio is a major medium of focus for us here at Rainstorm Media Group! So we also have a much more comprehensive area of our website devoted to radio. here. User immersion in radio has proven it effective for advertisers of all types. The on-demand nature of the...

5 Direct Response Ad Killers

1. Bad Tracking Numbers Out loud, say “673-459-2948.”  Then say, “800-455-6060.”  Which is easier to remember? Do yourself and your bottom line a favor by choosing 800 numbers (if you can afford them) or pick the easiest repeater numbers you can find to ensure a...