Direct Response vs. Branding

There are 2 distinctly different styles of marketing and advertising: Branding (also known as “institutional advertising”) is designed to educate or create a certain emotion. Successful branding results in an “equity position” which instructs the future behavior of a...

Advertising Media

Radio Radio is a major medium of focus for us here at Rainstorm Media Group! So we also have a much more comprehensive area of our website devoted to radio. here. User immersion in radio has proven it effective for advertisers of all types. The on-demand nature of the...

5 Direct Response Ad Killers

1. Bad Tracking Numbers Out loud, say “673-459-2948.”  Then say, “800-455-6060.”  Which is easier to remember? Do yourself and your bottom line a favor by choosing 800 numbers (if you can afford them) or pick the easiest repeater numbers you can find to ensure a...

Are you spending too much on ads?

In the excitement of reaching new people and bringing new customers through the door it can be easy for ad spends to run away from you. Be careful! It is possible to overspend and doing so carries with it a number of ill effects (apart from the obvious).   As...

Healthcare Marketing

Patient Insight Healthcare marketing is a niche in the industry that requires patience and understanding from every angle when the campaign is delivered to the public. From the creative message to how the team members or call centers handle the incoming new patient...